During Bowling for Columbine Michael Moore suggests to Dick Herland, a former producer of Cops, that he find new villains.
Rather than screening mostly black and Hispanic men being chased by law enforcement, why not have a show called Corporate Cops, where police hunt down white-collar criminals?
"I'm telling you, everyone in America who's got just your basic, everyday job...is gonna love watching the boss being chased down the street with his shirt off, thrown to the ground and a knee to the neck. I'm telling you, that is gonna get ratings," says Moore.
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