Abstract

Television
Langman, Anne W. | December 22, 1956 issue

add to cart   close window

The toughest thing to have and hold in the TV business is integrity. A few survive in what is defined as "the unimpaired state," but most are eventually dropped if they find it impossible to accept the compromises pressed by audience-conscious sponsors and sponsor-conscious networks. The heat is put on ratings drop, regardless of the quality of the program. It is the rating system that decides-and ratings, whose accuracy nobody can prove, are based on quantity alone. At the year's end, the television network NBC applies the axe to the television program "Ding-Dong School," which is presented live weekly half-hour for nursery-age children.

See Also:

TELEVISION programs; TELEVISION broadcasting; CORPORATE sponsorship; TELEVISION programs -- Rating; TELEVISION advertising; CABLE television; DING Dong School (TV program)
ARCHIVE HOME
Pricing
Articles are sold in 'packs,' which are priced as follows:

1 for 2.95
4 for 9.95
10 for 19.95
50 for 34.95
300 for 149.95
Refund Policy
Sales of archive individual articles, full issues or article packs are final and no refunds will be issued.
Access for libraries
help
Search
Browse
Sample Article

In Your Cart

Your cart is empty.

My Articles

You must be logged in to view your articles.

User name

Password

I don't have a login.

I forgot my user name/password.
Advertisement
Advertisement

Blogs

» The Notion

Video: Michelle Obama Hits Sesame St., Republicans Slam Oscar | The Gardener-in-Chief huddles with Big Bird for Sesame Street's 40th anniversary.
Ari Melber
Posted at 11:13 ET

» Act Now!

The Wall Comes Down | It was twenty years ago today. Watch it live.
Peter Rothberg
13 Comments
Posted at 10:44 ET

» The Beat

Six Smart Progressive Complaints About House Health Bill | Women's groups, patient advocates, unions, anti-corporate congressmen explain what's wrong with "reform" measure as it now stands.
John Nichols
35 Comments
Posted at 10:23 ET

» The Dreyfuss Report

The Deal with Iran | The alarmists, and Bibi, should shut up. There's plenty of time to make the deal with Iran work.
Robert Dreyfuss
14 Comments
Posted at 8:32 ET

» Editor's Cut

Around The Nation | Obama, one year on. Plus: Jeremy Scahill takes your questions, and a new video series from The Nation.
Katrina vanden Heuvel
47 Comments

» Altercation

Slacker Thursday | Dying laptops, recapping the election, the Dow, and the Yankees with the World Series.
Eric Alterman